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Digital Transformation
through creativity
and technology.

New Normal is a consultive and creative agency with a technological drive.


Mixing strategic, creative, and engineering DNA, we help companies face transformation challenges, from business to experience.

What we do.

Strategy

Redefine challenges and imagine what's next

We go beyond the brief. By deeply understanding the business context, we identify strategic opportunities in communication, brand experience and technology — even beyond the expected scope of a creative agency or a tech firm. Our approach blends vision, insight and structure to guide transformation.

Creativity

Design human-centered ideas with business impact

We believe creativity is a lever for differentiation and growth. Every idea we create is rooted in people — their needs, journeys and emotions. Our UX/UI Center of Excellence ensures that each interaction is meaningful, while our creative process connects data, storytelling and design to create memorable and measurable experiences.

Technology

Deliver smart, scalable and AI-accelerated solutions

We bring together strategic management and technical expertise to shape solutions tailored to each challenge. With Fullscreen — our in-house tech unit — we scale development through a dedicated team focused on CMS, CRM and automation platforms. By integrating AI from the ground up, we accelerate delivery, enable personalization and create adaptive systems ready for what’s next.

Who we are.

Meet the NewNormals, generated by AI prompts

Elisabete Ferreira
Founder & CEO
João Sanches
Head of Growth
Francisco Abreu
Community Manager Junior
Luis Fernandes
Co-Founder & Business Advisor
Matilde Mustra
Content & Project Manager
Joana Chitas
Junior Designer
Luis Santos
Co-Founder &
Technological Advisor
Joana Filipe
Digital Designer
Nuno Lourenço
Head of Creative Experience
Joana Ramalho
Brand & Marketing Consultant

What makes us different.

01
Collaboration



CMOs seek to create more collaborative relationships with agencies and other teams within the company. The goal is to increase efficiency and improve communication and experience alignment.

Hybrid Models

Combine the benefits of in-housing and outsourcing to build tailor-made projects. More agile and intelligent projects for a unified message, with lower costs and the same level of effectiveness.

Efficiency & Creativity

Efficiency and creativity are no longer seen like worlds apart. More than ever, brands are looking to gain control of their message, customer experience, deliver products and services through direct-to-consumer platforms. Likewise, they are looking for new, more efficient media models.

Transformation focused on the experience

A single campaign based on a big idea does not support an organization or a marketing cycle. The growing focus on customer experience excellence is transforming technology and the data landscape.