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We are a creative
and consulting
based in Lisbon
brands’ value
and experience
through ideas,
and technology.

New Normal is a consulting and creative agency with a strong technological drive. Blending strategy, creativity, and technology, we assist companies in addressing transformation challenges, from business to experience.

We advocate embracing Digital Transformation through the synergy of creativity and technology.

As a strategic consultant, we support brands in clarifying their purpose and exploring value by transforming their business and communication.

As a creative agency, we create unique experiences offering integrated marketing and communication, technology, and business solutions.

In an integrated way and with a common drive - people-centric - we idealize differentiating solutions from strategy to implementation.


Brand Transformation
Research & Insights
Digital Brand Strategy
Service design

Business Transformation
Consulting and advisory
Solutions and applications
Architecture Application design

Employer Branding
EVP Pillars
Candidate Experience
Onboarding Experience Design
Engaging Content
Events and Activities


Creative Concept
Brand Identity
Brand Activation
Branded Content
Social Media

UX/UI Center of Excellence
User Research/Personas
User Journey
Information Architecture
Interaction Design
Web/Mobile Design
Usability testing
Design Systems
UX/UI Documentation


Application Dev & Management
Application Development & Management services, in design, management or execution roles.

Development and customization solutions and automating messages to drive the success of projects from marketing or technology

Brands = Friends.

These are some of the brands and businesses we had the pleasure (and the fun!) to work with and to create a new normal for each one of them.