As a strategic consultant, we support brands in clarifying their purpose and exploring value by transforming their business and communication.

As a creative agency, we create unique experiences offering integrated marketing and communication, technology and business solutions.

In an integrated way and with a common drive - people-centric - we idealize differentiating solutions from strategy to implementation.

.strategy

Brand Transformation
Research & Insights
Benchmark
Digital Brand Strategy
Service design

Business Transformation
Consulting and advisory
Solutions and applications
Architecture Application design

Employer Branding
EVP Pillars
Candidate Experience
Onboarding Experience Design
Engaging Content
Events and Activities

.creativity

360
Creative Concept
Brand Identity
Storytelling
Campaigns
Brand Activation
Branded Content
Social Media

UX/UI Center of Excellence
User Research/Personas
User Journey
Information Architecture
Interaction Design
Web/Mobile Design
Usability testing
Design Systems
UX/UI Documentation

.technology

AI-Optimized Development Services
We design and manage development solutions that automate flows and messages to boost results across marketing and tech. At New Normal, we enhance this with advanced AI tools — accelerating delivery, improving quality, and enabling smarter, more adaptive systems.

Smarter Solutions Through AI and Collaboration
With Fullscreen as our tech arm, we scale execution through a dedicated team model. AI is central to this partnership, enabling personalized automation and intelligent systems that elevate both creative and technological outcomes.

Our Methodology.

.explore & define

Integrated perspective of business and creativity and technology.

- We analyze pain points and untapped opportunities to unlock value potential.

- We identify gaps, inefficiencies, and redundancies in the business and brand and translate them into a plan: priorities and scope.

- We evaluate the organization and brand for new scenarios in the technological context.

- We design a transformation plan aligned with the ambition and resources necessary to structure the strategy.

- We embed AI from the start to enhance analysis, ideation, and execution — using intelligent tools to speed up research, generate insights, and enable more adaptive planning.

.create

Business development and communication differentiation are only possible with creative approaches and human-oriented solutions.

- We create concepts and narratives that make brands, campaigns, and initiatives shine — blending strategic thinking with emotional impact.

- We guarantee design and copywriting that transform each touchpoint into an engaging, memorable experience.

- In transformation projects, we value internal communication that promotes the adoption and construction of a more digital culture.

- We use generative AI as a creative catalyst — accelerating ideation, exploring formats at scale, and unlocking new levels of personalization and experimentation without compromising authenticity e creativity.

.develop

Strategic partnerships that materialize the vision.

- We create custom digital solutions and implement them using CMS and CRM products, ensuring that each experience is adapted to the business logic and user journey.

- We value personalization and brand experience, creating activations, copy, and design for each new moment of contact.

- Our development capacity is enhanced through Fullscreen, now part of the New Normal ecosystem, enabling us to scale execution with a dedicated tech team. We combine full-stack development, AI-powered automation, and cross-functional collaboration to bring ideas to life — faster, smarter, and fully aligned with brand and business strategy.

.adopt

We turn adoption into acceleration.

- We design activation strategies that turn adoption into action, aligning teams, culture and tools around a shared purpose.

- We build programs and training experiences that empower people and teams to take ownership of change — from new tools to new ways of working.

- We promote collaboration through engaging formats and personalized journeys, combining internal communication, storytelling and design thinking.

Our Works

See what we did before.

Our Services