Redefining a digital strategy with purpose.

Águas e Energia do Porto is the public company responsible for managing Porto’s water and energy systems, and like any essential infrastructure, its transformation needed clarity, alignment, and meaning.

The challenge wasn’t just to organize digital initiatives. It was to rethink the role of IT, give direction to transformation efforts, and build a shared vision rooted in people, not just platforms.

New Normal led the process from the inside out. We helped define a clear purpose, reorganize dozens of initiatives into strategic axes, and shape a transformation plan now known as Digitalmente, a strategy guided by experience, resilience, efficiency, and innovation.

What we delivered,

Strategic workshops to align vision across teams.

Purpose-driven criteria that connected all initiatives and guided decision-making.

A clear, visual transformation roadmap for 2026–2030.

Templates and frameworks to simplify complex planning.

A communication plan to foster a culture of innovation and internal engagement.

We turned complexity into clarity, and gave the team the tools to lead the future with purpose.