Authentic Trails already had a path. What it needed was an identity that could clearly and powerfully express the spirit of the brand, adventure tourism rooted in nature, local connection, and the authenticity of each experience.

The logo evolution began with that idea, to preserve the essence while adding more energy, fluidity, and originality. The organic lettering evokes movement and nature, with curves that recall trails and outdoor paths.

The tagline, “in the most natural way, your way”, reinforces the promise of a personalized, sustainable, and genuine adventure, where everyone finds their own pace.

More than a symbol, the new brand embodies the values that define Authentic Trails, authenticity, originality, sustainability, inclusivity, and community.

An identity that is at once adventurous and approachable, engaging and open to all. The “T’s”, the elements that resemble the most in the logo, represent the curves and ups and downs of the trails.

Beyond the logo, we also developed a line of merchandise that takes the brand into the field, t-shirts, accessories, and other touchpoints extending the experience beyond the trails and building a vibrant community around Authentic Trails.

The result goes beyond branding, it breathes the same spirit of discovery, freedom, and connection with nature that lies at the heart of every adventure.

And in the end, it invites you to live it in the most natural way. Your way.