The challenge was to bring Authentic Trails’ adventurous spirit into the digital world. More than promoting tours, Facebook and Instagram needed to become extensions of the trails themselves, places where the community could feel the brand’s essence of authenticity, sustainability, and connection.

We designed a content strategy rooted in local culture and outdoor exploration. From cycling through vineyards to hiking in remote landscapes, each post combined inspiring imagery with stories that celebrate people, places, and traditions.

Our goal was not only to showcase destinations, but to build an engaged community. Social media became a digital trail, where followers are invited to discover, share, and connect, in the most natural way, their way.