How to create the coolest brand activation at a festival?
The challenge was to bring the comfort and well-being of a home with Livo solutions to the 2024 edition of Ageas CoolJazz, an open-air festival set in a park in Cascais. And that’s exactly what we did—literally. We placed a house right in the middle of the venue. But it wasn’t just any house. It had the festival’s most ‘cool’ energy—100% green. Throughout the entire festival month, the house was powered by Livo’s solar panels, creating, of course, a high-impact presence for the brand.