Hello,
We are a creative
and consulting
agency
based in Lisbon
improving
brands’ value
and experience
through ideas,
strategy,
and technology.

New Normal is a consulting and creative agency with a strong technological drive. Blending strategy, creativity, and technology, we assist companies in addressing transformation challenges, from business to experience.

We advocate embracing Digital Transformation through the synergy of creativity and technology.

As a strategic consultant, we support brands in clarifying their purpose and exploring value by transforming their business and communication.

As a creative agency, we create unique experiences offering integrated marketing and communication, technology, and business solutions.

In an integrated way and with a common drive - people-centric - we idealize differentiating solutions from strategy to implementation.

.strategy

Brand Transformation
Research & Insights
Benchmark
Digital Brand Strategy
Service design

Business Transformation
Consulting and advisory
Solutions and applications
Architecture Application design

Employer Branding
EVP Pillars
Candidate Experience
Onboarding Experience Design
Engaging Content
Events and Activities

.creativity

360
Creative Concept
Brand Identity
Storytelling
Campaigns
Brand Activation
Branded Content
Social Media

UX/UI Center of Excellence
User Research/Personas
User Journey
Information Architecture
Interaction Design
Web/Mobile Design
Usability testing
Design Systems
UX/UI Documentation

.technology

AI-Optimized Development Services
We design and manage development solutions that automate flows and messages to boost results across marketing and tech. At New Normal, we enhance this with advanced AI tools — accelerating delivery, improving quality, and enabling smarter, more adaptive systems.

Smarter Solutions Through AI and Collaboration
With Fullscreen as our tech arm, we scale execution through a dedicated team model. AI is central to this partnership, enabling personalized automation and intelligent systems that elevate both creative and technological outcomes.